The Metrixstream "Associations" feature is used to establish a link between a person and the content they are associated with. Whether it's a model that appears on a photo or video or a director of a movie, Associations make it easy to link the two in order for users of your website to better find the content that they are looking for.
*Note: It is only necessary to create an association when you have more than one person linked to a content item. If you wish to link one person with a content item, you can use the "Owners" attribute located in the properties section of a content item. To do this, click on the content item and go to "Edit Properties". Under the list of properties, you will find one that says "Owner". Type in the name of the account that you wish to list as an owner of the content and click "Update" at the bottom of the page. This will save the changes and place you back onto the properties overview page.